Optimize Your Blogger Blog Title In One Easy Step!

If you've noticed in Google Search, your Blogger Blog title falls after your blog's name: 

In the above example, you would have no idea that this article was about "How Do I Develop a Relationship With My Bank?"

To make matters worse, Google's display of the post's summary (or snippet) provided no help either. 

Although this might have been an interesting article you wrote, this isn't so good for SEO (search engine optimization) as your keywords from your post titles appear after your blog title - and get chopped from the SERPs.

You need to alter the template of your Blogger HTML in order for your full article title to appear like this:

[Example]

Your blog traffic reads your article header, followed by the one and a half to two lines that follow. You blog's name has little-to-no significance when one is typing keywords in Google / MSN Bing/ Yahoo during a search...so why include it?

Luckily, Blogger has come up with a simple fix for this problem for those who use Layouts templates: the tag!

This new tag is already installed for new blogs (or if you change your existing template to one of Blogger's default ones).

However, if you have customized your template or uploaded a third party template, you will need to change the original to the new tag for this change to take effect.

But don't worry: this is a very simple! Here's what you have to do:

1. Go to Layout>edit HTML in your Blogger dashboard.
2. Search for this tag:
3. Replace this tag with the following:

 Save your template!

Once you've changed this tag, you'll see that on post pages, the default [blog name] page title format for your post titles in the browser window will be replaced solely by your post title instead.

This will increase the chances of your posts being picked up in search engine results for keywords which appear in your post titles (and can ultimately help draw more targeted traffic to your blog.  

We hope you found that helpful in optimizing your Blogger template. Become a subscriber to Source Blogger. No one else consistently offers  the tools and resources that you need to have to become a better. We'd love to have you! 

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