Welcome back to another installment of “Content Theft” week on Source Blogger. We feel that many of the topics relevant to you as a blogger require some real attention. Particularly the issue of content theft and unoriginal content.

Let’s take a closer look at Google’s handling of content, shall we?
Google and Original Content
One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

 

However, some webmasters attempt to improve their page’s ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users. Examples include:
  • Thin affiliate sites: These sites collect pay-per-click (PPC) revenue by sending visitors to the sites of affiliate programs, while providing little or no value-added content or service to the user. These sites usually have no original content and may be cookie-cutter sites or templates with no unique content.
  • Doorway pages: Pages created just for search engines
  • Auto-generated content: Content generated programatically. Often this will consist of random paragraphs of text that make no sense to the reader but that may contain search keywords.
  • Scraped content: Some webmasters make use of content taken from other, more reputable sites on the assumption that increasing the volume of web pages with random, irrelevant content is a good long-term strategy. Purely scraped content, even from high-quality sources, may not provide any added value to your users without additional useful services or content provided by your site. It’s worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide useful search results.

 

Affiliate Marketing
I do not want to discourage you from your work as an affiliate! Most of you do a great job of driving traffic to your affiliate sites. You know what it takes to draw your reader in and funnel them through your links.
But, with Google, many of you are walking a fine line here. Google will easily penalize you for failing to add value to its searches, resulting in a serious loss of income potential on your part.

There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings, and product comparisons.

Sometimes, even Google gets it wrong. 

Perhaps this portion of this post will be encouraging to the content thief. That is not our goal. But, there has been a trend online from those who manage their prime keywords that some of the scraped material is ranking higher in searches than the original content.

Because of that occasional miscalculation on Google’s part, the content thieves keep hope alive – especially with terms that are more frequently searched.

Want an example? Click the image below to expand:

 

Should your site contain 100% content?
That’s your call. But, you are not anonymous.

When looking for your content on a Google search have you seen this? (Click to Expand)

Don’t allow for your best content to be hidden on Google’s last page buried with the omitted results!

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In our next installment of “Content Theft” Week, we’re going to keep it close to Google. The more you understand about Google, the better you will be at improving the search results of your own blog’s content.

Stick with Source Blogger.