Let’s take a closer look at Google’s handling of content, shall we?

One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.

However, some webmasters attempt to improve their page’s ranking and attract visitors by creating pages with many words but little or no authentic content. Google will take action against domains that try to rank more highly by just showing scraped or other auto-generated pages that don’t add any value to users. Examples include:

I do not want to discourage you from your work as an affiliate! Most of you do a great job of driving traffic to your affiliate sites. You know what it takes to draw your reader in and funnel them through your links.

But, with Google, many of you are walking a fine line here. Google will easily penalize you for failing to add value to its searches, resulting in a serious loss of income potential on your part.

There is no problem in being an affiliate as long as you create some added value for your users and produce valuable content that gives a user a reason to visit your site. For example, you could create product reviews, ratings, and product comparisons.

Sometimes, even Google gets it wrong. 

Perhaps this portion of this post will be encouraging to the content thief. That is not our goal. But, there has been a trend online from those who manage their prime keywords that some of the scraped material is ranking higher in searches than the original content.

Because of that occasional miscalculation on Google’s part, the content thieves keep hope alive – especially with terms that are more frequently searched.

Want an example? Click the image below to expand:

 

That’s your call. But, you are not anonymous.

Don’t allow for your best content to be hidden on Google’s last page buried with the omitted results!

At Source Blogger, our success is based on yours. Our target audience is the demanding reader who only reads the most informative, relevant, and intelligent content. Our target audience is you.

We are proud of growing and cultivating the Source Blogger community. We love the interaction and expertise that they bring to each new article we publish (See comments of past articles).

We want you to be part of this experience. Join Source Blogger.

There have been some great blogs, past and present, that have been created to help bloggers in their blogging, but none with the style and insight of a Source Blogger.

Our goal was to take this niche/category and completely “kick the doors in.” The Source Blogger community will not stop until you reach your goal and Source Blogger becomes the most recognized blog in the world. Is that too lofty of an expectation on our part? Why?

We’re still a new blog at under 5 months, but slowly winning over the hearts and minds of the vast blogging community everyday. Click here to join the Source Blogger community.

In our next installment of “Content Theft” Week, we’re going to keep it close to Google. The more you understand about Google, the better you will be at improving the search results of your own blog’s content.

If you truly want to create a buzz in the blogosphere and convert (and maintain) the greatest number of subscribers, it will be through your unique writing style.Your personality and character must be clearly reflected in your content.

That is your advantage. Use it. You’re not here to “fit in” or conform. So what if the trend says to use a the standard white/blue/black WordPress Thesis Theme, remove all advertising, and blog in a cold, impersonal, and distance manner. It doesn’t have to be your approach. Does it?  

 What are you so afraid of? We believe in you. The only thing keeping you from the A-List is you.

Think of yourself as the new “Jim Cramer of the blogging community”. Jim Cramer is just like many of the thousands of hedge fund managers on Wall St., but he knows to entertain and engage his viewers. He knew when he parted ways with Larry Kudlow to create his own show, the type of persona it would take to create something special. He created Mad Money (airs nightly on CNBC).

Now am I telling you to be as “over-the-top” as he has been? No. Just merely gauge how viewers interact with him. And strive to incorporate that in your blog.

Does that mean the transition will be smooth for you? Of course it won’t. Commentators will write in with very vicious and hurtful comments to undermine your efforts. If you truly believe you have unique contribution to readers, you deserve the revenue and notoriety that comes along with it. And you should not be so impacted by a few, anonymous comments. Or other bloggers’ views on how you should blog.

Blogging is about fire. Blogging is about passion. Blogging is about your personal journey. Blogging is about creativity. Blogging is about your expression – without limits.

Blogging can also be an overwhelming task to undertake between your career, your spouse, continuing your education, and pursuing opportunities in the stock market and your small business. (Ok, most of that was catered around Source Blogger’s situation – laughs).

What drives Source Blogger is the input and feedback from the growing Source Blogger community. This has truly been a special experience for us here at Source Blogger. Whatever level of achievement we have been fortunate to accomplish in our short, 4.5 months is because of sincerity and interest in elevating your blogging ability.

We knew that Source Blogger had to be well-written, intelligent, inspiring, relevant…and most of all entertaining.

Ok, many of you oversee blogs that are not in the same category/niche as we are, but these same principles still apply.

“Source Blogger, is it really that easy to network with my readers and other bloggers? How? 

Not only is it easy, it is a very rewarding aspect to what we do as bloggers. Recognize and appreciate the time readers take to respond to your articles. We truly enjoy hearing from the Source Blogger community. Sure they can be impatient and demanding, but they motivate us to continue to improve. We appreciate that. It drives us to please them.

Like animals and babies, readers and other bloggers can sense when your intentions are pure and unselfish.

You will never truly be successful in blogging, until you stop trying to take advantage of each of the hundreds of thousand of people your blog will reach in it’s lifetime. Instead of trying to create “multiple streams of blog income,” work on building lasting, giving relationships first. – Source Blogger

We hope this article has caused to reflect on your own online identity. Who are you? The ultimate goal is to “brand yourself” as a credible source of information and entertainment. No one will ever buy a thing from you otherwise. Help them to believe in you as we do.

The “Duplicate Content Penalty.” It sounds like some complex legal term, doesn’t it? It’s consequences may be just as serious to you as a blogger. This penalty is applied by Google and possibly other search engines when content found on your blog/website is reproduced from another site/blog.

The best advice I can give you is to maintain your blog’s creative expression and independence, but do it in a way that does not conflict with Google Search (or Google AdSense).

Since the inception of the World Wide Web, it has been targeted by every slick internet marketer, social media marketer, schemer, scammer, splogger, and spammer. It’s a tense ongoing battle by search engines (Google, Microsoft Bing, Yahoo, and Ask) to provide the most relevant, informative results from their keyword searches.

In the past, receiving high search rank (or SERP Rank) was as easy as duplicating keywords or duplicating content. Search engines have become more dynamic preventing this from occurring, say, outside of a few odd exceptions.  

Affiliate Sites

As with many of the affiliate sites online, once you register with them, set up your profile, and review what type of advertising strategies you intend to incorporate, in their resources section there are (typically WordPress-friendly) template pages that can be downloaded and reconstructed under your new URL. If there were 2-3 of you, it would be competitive. But imagine hundreds of affiliates doing the same thing! Now when you perform a keyword search with terms directly related to the topic of thses template pages, you could see hundreds of other sites with content completely identical in nature.

In our last article, How Google Punishes The Content Thieves! , we discussed affiliate sites and how Google feels that these sites offer little-to-no value to the reader.

We need to be clear here. At Source Blogger, we are 100% supportive of our fellow affiliate marketers. We feel that any site that mobilizes a network of other participants, delivering more traffic to a site and driving higher sales of a product, is an incredible concept.

But, obviously, your effectiveness is undermined when duplicate content is omitted from Google Search results.

If you have been blogging for any length of time, it can be a challenge to consistently provide quality for your readers. Often, when doing research of a topic, there are typically between 1-5 articles that are already receiving high Search Rank and are well written.

For many bloggers, they cave in to the temptation to copy someone else’s body of work.

What is the likelihood that a reader will discover you committed plagiarism? Not very likely. But, it has happened. I have seen this occur.

Just recently, a very well-known blog in the Blogging Resources section of Entrecard, with an Alexa Rank of around 23k, (probably the highest Alexa Rank of the blogs on Entrecard), copied an article, word for word, from Darren Rowse of ProBlogger. The article’s title was something like how to make $30,000 a year as a blogger. (It’s typical for many bloggers to draw you in with a big, bold “static headline” and then disappoint with some recycled, generic, generalized content. – sorry Darren!) Anyway, the Entrecard Blogger copied it word for word. And to make matters worse, actually commented on behalf of ProBlogger in the comments section under the post as Mr. ProBlogger himself. Can you believe that guy? Darren was going crazy on Twitter, tweeting on the whole situation.  We got a good chuckle out of that! (ssshh!)

In closing, duplicate content will do very little to enhance your online credibility and identity. Should you avoid all duplicate content completely? Of course not! So, how much duplicate is acceptable? You’ll have to determine that on your own.

In the final installment of “Content Theft” Week on Source Blogger, we were approached by a guest blogger about sharing his methods of stealing content. You should get a lot of the next article aptly entitled: “The Shocking Confessions of a Real Content Thief”

Welcome back to Source Blogger. I want to thank each and every member of the Source Blogger community for their gracious support during 2009. We could not have done it without you! It has been a pleasure to become your friend and serve you.

2010 will be another exciting year for Source Blogger. Wait until you see what we have in store for you! You may not have the tendency to follow many blogs. Perhaps you feel that many blogs have a short shelf life and content can be inconsistent. We agree! Which is why Source Blogger was created. If you are new to Source Blogger, we want to help you become a more successful blogger. We’re determined to make this happen! So, at least consider becoming a new member of the growing, Source Blogger community, won’t you? Give us 30 days. We’ll gladly prove it to you.

For our final article of 2009, we’re going to leave you with the sobering: Why You Should Not Become A Blogger -The Truth About Blogging.

Source Blogger, wait, I thought you were encouraging and supportive of new bloggers? How long did you think we were going to read your blog and not be inspired to start putting your advice to good use?We appreciate the sentiment. And please don’t be fooled by the article’s title. Our goal is to try and prepare you for entering the blogosphere.

Unlike other sources online, who promise you vast sources of wealth and fame within days or weeks of launching a blog, we feel obligated to share with you the stark realities of what you will face as a new blogger.Source Blogger, this is not helping!

It will. relax. We feel that the more you are informed of what you will endure in your first year, the least of a likelihood you will become frustrated and abandon your blog.

A fresh, sexy WordPress theme can run you hundreds, if not thousands of dollars over its lifetime, considering the price many companies offer to support you in mobilizing these complex, attractive themes. Not to mention the price of hosting your blog.

The trend in blogging is towards cleaner, less obtrusive themes. Your goal here is to become a substitute for the online news reader. As both print media (newspaper, magazines) and their related online content struggles for viability, why not appear in a manner that is similar, in form, to theirs? Your blog is more than capable of becoming a “satisfying source of media, can’t it?” We have no doubt you could be just as competitive.

Like any business, a significant raising and deployment of capital is typically followed by a period of working to recapture the initial investment.

As a new blogger, can you accurately predict when you will recoup these initial costs? Of course not. Blogging is a new arena for you. Have you seen the stats? Even we were shocked to read that 80% of blogs were abandoned after their first 3 months!

If you are uncertain about how money bloggers make online, you must read this!  How Much Money Do Bloggers Make Blogging?

The adage, “you have to spend money to make money” is just as true in blogging. There are hundreds of advertisers online, all with varying degrees of reward. Conventional methods of marketing and promotion may not begin to yield any measurable methods for years.

As your blog increases in popularity, so does the responsibility to manage it. It’s that simple. Your blog is not a newsletter. You have a target market (hopefully) that you should be directing your contend towards.

Creating an online identity, branding your blog’s concept, and interacting with other bloggers and readers among numerous blogging communities and social media avenues, will cost you many days of lost sleep and time away from your family.

As you amass more and more blog followers, the demand for more concise, relevant, and dynamic content can be overwhelming. Blog traffic can be very critical of what you provide to them. Have you planned on writing hundreds, if not thousands of articles on your blog’s topic? ii.) Technical Problems

Difficult challenges will eventually arise. Many of these occurrences can cripple your blog and/or make it unavailable. From analyzing what went wrong, to finding the best outlet to receive the best answer on your unique problem, may take some serious time. Time that impacts your subscribers and present blog traffic. How are you going to handle this?

How will readers find your blog? Blog traffic is not based on a blog’s quality, it’s based on the effort a blog’s author makes in regards to both organic and inorganic strategies for driving traffic. You will be shocked at the number of followers other blogs in your category/niche have. Your blog is more attractive and has better content. But, how will you capture the audience you wish to deliver to your blog.

One method will be to drive organic traffic to your site via search engines. In order for this to happen, you have no choice but to convert your writing style in a fashion that appeals to Google, Bing, Yahoo, and Ask.

SEO is a complex science that requires a great deal of experimentation to perfect. And even then, results are not always guaranteed.

You can expect to blog in near obscurity in your first year. And after reading How Much Money Do Bloggers Make Blogging?, you know what to expect in regards to revenue.

It will take at least six to nine months before your blog articles are able to saturate into search engine results pages (SERPs) with any regularity.

Happy Blogging?!

It’s also time to evaluate why you have not reached your goals and objectives in past years.

Source Blogger can tell you why. And it’s obvious. As a matter of fact,  you already know the answer. It’s your content. When you strip all the marketing, promotion and site design away, your readers are left with one thing: words on a page – your words! If you copied and pasted your article in 25 different blogs, would it have the same impact? Would it get the same reception from readers? Could it stand alone?

“I respect readers because they have learned to filter out content that will not be any use to them very quickly.” – Source Blogger

“Source Blogger, another clever article…umm..but, I already have decent traffic levels and a reasonable amount of followers…are you writing this article for me?”

I am writing this article especially for you. Because even you must acknowledge that your conversion percentage (in this case – subscribers, followers, comments, social media interaction (retweets, Stumbles, Diggs, etc.) is not as efficient as you would like it to be. Is it? We want you to convert your high traffic levels to more loyal followers. You can’t keep doing the same thing and expect better results.

If you’ve been reading Source Blogger for any length of time, you know how to market your articles. You’ve learned how to get your article in front of as many readers as you can, in the shortest time possible, with the help of social media and RSS, haven’t you?

Let’s break down what you can start doing today to improve your content, improve your writing style, and improve how the blogging community perceives you, shall we?

The “flock” mentality in blogging is to replicate what’s been written by many of the A-List bloggers, provide links to that original article and to try and include one’s self alongside these other well-known bloggers.

Realistically, all you have accomplished is to funnel more traffic to their blog. I bet you were not even aware what a great affiliate marketer you were, did you? (We’re proud of you!)

Unfortunately, what you have succeeded to do is to recycle someone else’s original idea and lead your readers to a blog that has a more successful formula (at the present time) to yours.

Was this what you intended to do? Keep acting like a groupie. They will bypass you and go straight for the expert.

Blogging is a journey of discovery. You must react promptly to changes in reader demand. Stop writing for you. Write for them. Push and challenge yourself to excite and mystify your readers. If it means leaving your comfort zone, so be it. I know for some of you this is a difficult analogy, but approach your articles in the same fashion you did in college.

You do not write for 100% of web users. Your blog’s niche is in a category that does not appeal to all readers. If you feel your blog does appeal to everyone, all you will accomplish is to confuse readers.

But, on the other hand, recognize when broadening the scope of your blog will serve to expanding your readership.

Allowing your readers access to you is priceless. We hope this is the reason you chose to become a blogger – which was to share your knowledge and expertise directly with the online public. Wasn’t it?

When done well, the results are outstanding, if not magical! When done poorly, interest declines.

Make your job easy. Often the best method of interacting with readers is not in blogging communities or social media sites – it’s on your very own blog! Use this to your advantage. Your blog is not a newsletter. Stop treating it like one. Go back to some of Source Blogger’s recent posts and read our responses to reader’s comments.

Your writing style is unique. Allow some of your signature qualities to run freely in your articles. Win readers over with your style and flair.

Does this mean that you must blend elements of your personal life in your posts? Oh my goodness, no! All that it means is that you know how to incorporate a “personal touch” into your content.  

 I know, I know. This is a sharp contrast to what we have shared with you in the past about marketing and promotion. But, there is a tendency to overuse these mediums.

Refocus your energies back to your blog. Make improving your blog’s content a vital strategy for this year. The blogging community is  becoming more and more saturated, which means we will have to make the most of each and every traffic visit. Your advantage is your content. From this, you will succeed in capturing a greater percentage of your audience – before your competition does. 

What do you think it is? Perhaps my next answer may surprise you. The answer is…creating relationships.

Your blog’s subscription and sales conversions all stem from a connection that your readers have with you. It is only until they believe and trust you, will you ever be successful in blogging.

This is often why we dismiss many of the new blogs in the “Make Money Online” category.

In closing, cut back on the shameless self-promotion, if you want to promote something, let it be your content. The Article Marketers know when they have something special to market. Do you?

You have homework. Over the next week, do something you probably haven’t done in a while. Read your own blog!

We want you to look at your own content. What do you think? Has your writing improved?

At Source Blogger, we feel that inspiring you to reach your goals will serve to expand the Source Blogger community this year. We are excited about creating a deep, lasting relationship with you and are humbled that you allow us to share in your blogging journey.

We hope you feel encouraged to share your personal experience as part of our community, with others.

Most professional blogs have a privacy and disclosure policy. These policies can be very important to your blog, as they inform your readers about some of the more legal aspects of your website.

However, writing your own privacy policy or disclaimer can be extremely hard unless you’ve had years of law school or have extra cash to pay a high priced lawyer.

I’ve found two free websites that will take the place of your lawyer and help you create a privacy policy and disclaimer for your site.

Most people online like their privacy and like to keep their information to themselves. The thought of giving out your Social Security number or email and having it be used in a way you don’t approve of scares many Internet users.

Privacy policies let all of your readers or users know exactly what you do with their data.  If you don’t plan to do anything with it, it is good for your readers to know that.  This might make them more likely to sign up for your service or whatever your website does.

The Privacy Policy Generator makes it extremely easy to make your privacy policy.  All you need to do is type in your company name, mark if you accept credit cards and enter your email address.

Just click the Generate Code button, and you will be quickly presented with your privacy policy.

 

Many bloggers and website owners around the Internet get paid for their content, so their opinion or articles could have a slight bias.  A disclosure policy lets your readers know exactly how you are compensated and how that affects your articles and services.  This makes your readers more comfortable with the content you provide.

You can generate your disclosure policy or disclaimer by visiting this website.  All you have to do is answer six easy steps. Within these steps you will fill in a few blanks and answer a few questions. Once that is done, your disclosure policy will be presented to you. It really is that easy.

These two websites allow you to quickly and easily make a privacy and a disclosure policy. My privacy and disclosure policies were made using these websites, and I feel confident using them.

Do you have a privacy and/or a disclosure policy?

After we used the Privacy Policy Generator, this is how the page appeared on Source Blogger.

Those that monitor their Alexa Rank may be shocked to realize that being in the top 150,000 in the United States entitles you to barely crack the top 1,000,000 (1 million) worldwide.

How could this be?

Suddenly, you’ve realized the global magnitude of what makes up your Alexa Rank.

In many previous articles, Source Blogger has stressed upon you, strategies for marketing and promoting your blog…but globally too, you ask? Yes!

You’ll need to “geo-target” some of the larger concentrations of internet users in countries like India, the United Kingdom, Canada, the Soviet Union, China, Germany, Brazil, Italy, and Australia, before you’ll truly be competitive in your Alexa Ranking. 

Am I not already targeting these regions?

Technically, yes. And I’m sure you’ve already seen search “hits” coming from the Google of foreign countries, haven’t you, in your traffic data?

And I believe that most blog platforms allow foreign traffic to read our blogs, so that is not an obstacle either.

One thing we need to remember is that foreign traffic may be visiting your site without having downloaded the Alexa Toolbar. Unfortunately, no toolbar, no data submitted to Alexa.com on your site’s behalf.

Since we can’t possibly target the Alexa Toolbar users of foreign countries, we have to rely on increasing the volume of international traffic to your blog. 

How Can I Increase the Volume of Traffic From Other Countries?

In order to target these countries, you’ll have to actively pursue strategies outside the realm of what you are already presently doing – or improve them.  

I am torn with even mentioning this piece of advice. In Google Webmaster Tools, under the setting section, (caption below), you can see there is an option to geo-target your site based on a Google Search in that country.

A drop-down menu is offered that provides an option to default to other countries. But, is this wise?

Source Blogger will never advise you to experiment with something on your blog that we haven’t tried ourselves. If you have geographically targeted the United States, (or your native country), leave it alone! Warning:Experimenting could be detrimental to your SERP Ranking.

Those that have tried this, with some success, please share your results with our readers. 

Blog Communities

Blogging communities are a great way for foreign traffic to find you – right in their own blogging that you both share!

I was surprised to read there that had been a lot of turnover of blog communities in the past few years. There’s no point in joining a community that is considering closing its doors anytime soon.

Stick with the largest and fastest-growing: (Sorted by Alexa Rank)

1) Blog Catalog (Alexa Rank: 311)

2) My Blog Log (Alexa Rank: 1,331)

3) Blogged (Alexa Rank: 5,127)

4) Networked Blogs (Alexa Rank: 5,893)

Review the profiles of authors to determine their origin. Reach out to them. Network with them. Partner with them. ‘Follow’ their Blog. Offer to be a guest author. Offer to swap links. Offer to swap placement on their blog roll.

You may not consciously realize the quantity of blogs you frequent from foreign authors. Go ahead and implement the same strategy you apply for the blogging directories here as well.

Entrecard is a free advertising exchange network. Users can advertise their own Entrecard ad on any blog in the Entrecard network for free for a certain number of days. Ads are paid for through Entrecard Credits that users earn by visiting other blogs in the network and dropping off their “cards” at those blogs through a special Entrecard widget, which appears on every participating blog in the network.

Source Blogger is part of the Entrecard network. We feel this has increased our exposure to the Philippines.  

Use your current PPC/CPC advertising network. Review their directory of sites. Target those sites with high traffic in those areas of the world you are seeking exposure, and place your contextual ads there.

You can be creative here. Perhaps you can use your link network to bid on a phrase or native expression?

For example, the term “mabuhay” is used to exclaim “long live!” or a sentiment similar to the famous “live long and prosper,” in the Philippines. Ok, ok, you’re not Filipino, but whats wrong with being the top bidder for that keyword? Who do you think will click on that link? If it’s the Philippines you’re after, this strategy to increase your exposure/increase your Alexa Rank would make you a marketing genius!

In Closing

“Only when you have lost some of that dreaded “blogger ego,” selfishness, and reluctance to communicate with other bloggers, (especially “ESL” [EnglishSecondLanguage] bloggers) will you ever truly achieve success as a blogger. – Source Blogger.

As part of your growth in blogging, subscribe to Source Blogger. Whether it’s Alexa Rank, Google PageRank, SEO, Making Money Online, or Affiliate Marketing, we’re here to be an ongoing resource to you.

Tell our readers about some of the successful strategies you have implemented to gain international exposure in the comments section below.

This tool is designed to optimize pages in English. It does not support foreign character sets.

Also, as part of your growth in blogging, subscribe to Source Blogger. Whether it’s Alexa Rank, Google PageRank, SEO, Making Money Online, or Affiliate Marketing, we’re here to be an ongoing resource to you.

You may or may not have heard from the many marketers and gurus out there that the money is in the list. If you are new to internet marketing, you may be wondering what that means. Basically, professional online marketers gather information from their sites visitors, information such as names and e-mail addresses.

They do this by providing an opt in form where you can input your first name and e-mail address. They normally entice you to do so by providing free information that you will receive once you opt in. The goal is simple, build a list of subscribers as fast as you can. Once you have this list then you can sell to them time and time again. This applies whether you own your own product or promoting someone else’s.

So what is a squeeze page? A squeeze page is just another means of doing what I mentioned earlier. A squeeze page is a dedicated page for opt ins. It has no other purpose other than capturing names and e-mail addresses.

When you’re using a squeeze page, you essentially are not selling anything in the immediate sense. The objective of the squeeze page is to provide further information to the reader if they opt in to your list. It is critical that you understand this.

You should not provide anything else on that page, other than information enticing them to opt in. In other words, there should be absolutely no other links to any other page. This page has one goal and one goal only, which is to build your list. Once they opt in, you can then re-direct them to a sales page if you wish.

The next question is why should you have one? As I mentioned earlier, the money is in the list. Your primary goal online is to build a list of subscribers if you want to make a lot of money both now and in the future.

You should do this so as to build a list of targeted customers who are interested in a given product or service. Second, these days very few visitors buy anything on their first visit to a website. Third, having a list helps you to build a relationship with your visitors over time. Plus, once you have this list, you can make recommendations as frequently as you desire.

When it comes to doing business either online or offline, it is the customer base that determines the value. Essentially, you do not have a business unless you have customers. If all you are doing is sending visitors to a website without trying to gather their information, you are really shooting yourself in the foot.

So to build a business online you need to build a list. A squeeze page is the fastest way of doing this. To be really successful, you will need to measure the effectiveness of your squeeze page relative to the level of opt ins. You can play with various items on your page to see if it improves your opt in numbers.

To really succeed online requires focus. Understand the fundamentals. You need to have customers that you can build a relationship with and sell to over time. A squeeze page is your first tool in the bag to make this happen.

Get up to 3 free squeeze pages here and get free traffic for them all in one easy step.   

1) The Headline – The most important aspect of your squeeze page, is not the graphics, it’s not the template, it is however the headline. Your headline is what gets people taking action on what you have to offer. If your headline isn’t catchy then forget about building a list, and making lots of money. Your headline should be a strong benefit for whatever they are signing up too crucial.

2) Place the opt-in box above the fold – If you are offering something of value, and they have to scroll down to enter their name and email address, then you will get less signups than if you were to put the opt-in box above the fold. In over words the top half of the page, so they don’t have to scroll down to see it.

3) Put the opt-in box in the upper right of the screen – When someone comes to your website they start to read from left to right, so their eyes will naturally gravitate to the form.

4) Make the opt-in the main focus – If you were to go to a website for information on a topic, and you were hit with to many options, then you would search somewhere else. Don’t confuse the visitor with too many options.

5) Place the main benefits’ of your offer using bullet points – In every good squeeze page you will see the main benefits’ of a good offer. Bullets points also break up the page visually, which means your message hits your reader’s eyeballs right way.

6) Use the word FREE! – FREE is one of the most powerful words ever, when people hear or see the word FREE they are more likely to take action.

7) Give a Valuable FREE incentive for subscribing – giving value is very important in order to grow your business. If people see the value in your FREE material then they are more likely to buy your paid material. Always offer 10x more value as well.

8) Show an attractive image of your offer or product – by showing an image of your offer, people will be more likely to take action. because they are seeing what they getting, before they sign up.

9) Only ask for the name and email address or email only – If people have to enter in there address and phone number, then they are more likely not to enter their details in (Less Conversions) The less information you ask for, the higher your conversions will be!

10) Have a privacy statement and/or a link to your privacy policy, As much as people hate spam, they are sceptical of giving away the name and email, by letting them know that there information is safe. they will feel safe entering the details in.

Remember to use this list as a reference guide the next time you a designing your squeeze page.

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